About us

About us

Clar works to establish global financial rails connecting banks with consumers worldwide, increasing transparency and reducing friction between consumers and lenders by digitizing the global consumer credit market. 

Building on the successes of Nordic loan brokerage champions, Clar deploys its proprietary tech platform across 4 continents – targeting established growth markets where digital disruption allows for explosive revenue growth & high profit margins.

A finely-tuned approach and flexible capital allocation lay the foundation for a concentrated yet geographically diversified ecosystem of loan brokerage powerhouses.

Vision

Being the worldwide go-to place for consumers in need of loans.

Our mission

Our mission is to empower consumers to make smarter and more informed financial decisions by providing them with more transparency through a one-stop-shop for loans. To our partners our mission is to offer cost effective means to reach their target groups

We continuously strive to improve and build an industry leading, global reaching, fintech platform for loans while ensuring that our consumers and partners, by using our services, can be sure to have taken the smartest decision regarding their finances. 

Stockholm

Headquarters

Fintech

Industry

founded

2016

How We Create Value

By grouping multiple fintech brands under the same umbrella, Clar is able to leverage technical, financial, and operational resources to drive competitive advantages in each of its focus markets. By working together within Clar’s ecosystem, synergies can be found, learnings shared, and development thrive.

With a state-of-the-art platform and scalable infrastructure in place, Clar focuses on growing the platform by increasing integration with lenders and building local brand affiliation among consumers. Increasing integration with lenders leads to better matching, lower acquisition costs, and higher volume. For consumers, Clar builds brand affiliation by providing the best UX and interest rates, leading to higher conversion and happy consumers. 

Scalable
Platform

Clar has perfected the blueprint for loan brokerage platforms, delivering prompt execution in new markets with experience from six companies

Operational Expertise

Clar hold the fintech farmer playbook – tapping into experience won in more mature markets to grow the next generation of loan brokerages hands-on

Growth
Capital

Clar allocates capital efficiently to fuel growth, as proven from successful launches with limited external financing – growth set to surge upwards with further funding

Platform Connecting Lenders

  • 200+ lenders connected to various degrees

  • Continuously reducing friction for lenders and users

  • Building ecosystems around digital lending

Strong Existing Relationships

  • Personal relationships with decision makers in each market

  • Helping lenders and banks digitize (and regulators)

  • Happy loyal customers

Revenue Model With High Profitability

  • Well-known consumer brands     – “our” users

  • High trust and consumer “NPS”   – Google ratings 4.9-5.0/5

  • Commission on bank profit

Clar's achievments

2022

Looking ahead

Looking ahead, Clar is executing a launch, build, and buy strategy on the road to become the go-to place for consumers in need of loans, empowering people to make smarter and more informed financial decisions in the process.

2021

Expansion in Poland and the CEE

Akredo expands in Poland through acquisition of Loando and starts operations under two brands

2020

Expansion to Poland and the GCC

Launch in Poland through acquisition of Akredo and to the GCC through brand Tasleefa

2019

Expansion to France

Launch in France under brand Creditú (now Creditiz)

Expansion in Poland and CEE

Akredo expands in Poland through acquisition of Loando and starts operations under two brands

Expansion to France

Launch in France under brand Creditú (now Creditiz)

Clar is born

Clar is founded to facilitate expansion to other regions

2022

2021

2020

2019

2018

2016

2015

Looking ahead

Looking ahead, Clar is executing a launch, build, and buy strategy on the road to become the go-to place for consumers in need of loans, empowering people to make smarter and more informed financial decisions in the process.

Expansion to Poland and the GCC

Launch in Poland through acquisition of Akredo and to the GCC through brand Tasleefa

Expansion to Spain and Southeast Asia

Launch in Spain under brand Prestalo and in Southeast Asia under brand Lendela

The origin

Finanzero is founded in Brazil, providing proof that the online loan brokerage model travels well

2018

Expansion to Spain and Southeast Asia

Launch in Spain under brand Prestalo and in Southeast Asia under brand Lendela

2017

Clar is born

Clar is founded to facilitate expansion to other regions

2015

The origin

Finanzero is founded in brazil, providing proof that the online loan brokerage model travels well

Siri Hane

Advisory Board

FinanZero

Johannes Högbom

COO

Clar

Kristian Jacobsson

Co-Founder

Clar

Per Granstrand

Managing Director

Clar

Ivar Schmidt

Co-Founder

Clar

Jan Arpi

CFO

Clar

Julian Lundberg

CTO

Clar

Charles Jaouen

Country Launcher

Creditiz

Axel Frändén

CMO

Lendela

Maciej Suwik

Co-Founder

Loando

Daniel Riopa

COO

Prestalo

Olle Widén

Co-Founder & CEO

FinanZero

Dominik Ciula

CSO

Loando

Giorgio Fasulo

CMO

Prestalo

Nima Karimi

Co-Founder & CEO

Lendela

Hannes Zetterblom

Roll-out

Clar

Talwinder Singh

GM Hong Kong

Lendela

Tomasz Kowalski

Co-Founder

Akredo

Mohamed Batterjee

CEO

Tasleefa

Kristoffer Hanson

Co-Founder & CEO

Prestalo

Tymon Zastrzeżyński

Co-Founder & CEO

Loando

Erik Ligtenberg

COO

Lendela

Grzegorz Dziencioł

CMTO

Loando

Clar works to establish global financing rails connecting banks with consumers worldwide, increasing transparency and reducing friction between consumers and lenders by digitizing the global consumer credit market.

With head office in Stockholm, Sweden, Clar has a global reach through the platforms: Prestalo, Tasleefa, FinanZero, Creditiz, Akredo, Loando and Lendela. Up to date more than 200 active partnerships with banks and other financial institutions have been established, engaging 200+ full time employees across 8+ countries.

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